Media Requirements

This category recognises commercials and campaigns that have a truly brilliant idea at their core. The campaign can involve disparate elements (digital, OOH, print, experiential, etc), but there must be a filmic element. This element must have aired on TV, cinema or online.

The category is divided into two, duration-based subcategories: Up to and including two minutes; and above two minutes.

Case study films can be entered if they are accompanied by the full-length filmic elements.

Entries to this category can be English or non-English language, but any non-English language entries must include English subtitles for judging purposes.

Any non-English language entries must include English subtitles for judging purposes.

All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.

PLEASE NOTE: Charity/PSA campaigns are not eligible for this category