Media Requirements

This category recognises the use of visual effects to bring the creative visions of commercials to life.

There is no duration-cap for this category and long-form ‘branded entertainment’ pieces are eligible as, let’s face it, they’re ads too. There just has to be a brand attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip. VFX breakdowns would also be useful if you feel some ‘hidden’ artistry might be missed.

All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.