Media Requirements

This category recognises the use of music to bring together a commercial. The submitted spot can use licensed or custom-composed music as the category is focussed on how the music enhances the campaign as a whole. The commercial can have aired on TV, cinema or online.

There is no duration-cap for this category and long-form ‘branded entertainment’ pieces are eligible as, let’s face it, they’re ads too. There just has to be a brand attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.

All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.