Media Requirements

This category recognises commercials and campaigns that have a truly brilliant idea at their core. The campaign can involve disparate elements (digital, OOH, print, experiential, etc), but there must be a filmic element. The lead commercial can have aired on TV, cinema or online.

The category is divided into two, duration-based subcategories: Up to and including two minutes; and above two minutes. There is no duration-cap for this category and long-form ‘branded entertainment’ pieces are eligible as, let’s face it, they’re ads too. There just has to be a brand attached.
Case study films can be entered if they are accompanied by the full-length filmic elements.

All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.

Charity/PSA campaigns are not eligible for this category; they have their own special one so don’t get sad.