Media Requirements

This category recognises commercials that demonstrate exceptional direction in commercial production - with each element involved in its construction brought together to create a perfectly formed nugget of advertising gold.
The commercial can have aired on TV, cinema or online - we’re not screen-sizest.

The category is divided into three, duration-based subcategories: Up to and including 60-seconds; from 61-seconds to three-minutes inc; and above three minutes. There is no duration-cap for this category and long-form ‘branded entertainment’ pieces are eligible as, let’s face it, they’re ads too. There just has to be a brand attached.

All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted (don’t get sneaky - we check).